Tool 03 — Free, no sign-up
Soft-launch KPI benchmarks.
Indicative ranges for mobile casual sub-genres, compiled from public industry reports and our own titles. Paste your numbers, get a grade.
Genre and your numbers ride along in the link. Nothing is sent to us.
Ranges run OK to good. Above good is green.
| Metric | OK | Good | What it tells you |
|---|
Grade your soft launch
Enter what you have. Blank fields are skipped, and nothing is sent anywhere.
Benchmarks move with ad markets, platform privacy rules and the calendar. Treat every number here as a direction, not a gate. If your D1 is fine and D7 collapses, that is a content problem, not a marketing one.